Social Marketing – Tips and Mistakes

Posted on 23. Feb, 2009 by in Marketing, Social Media, Social Networking

Top Tips for Social Marketing

  • Create community around your brand
  • Keep content fresh, new, engaging (usually funny)
  • Make it participatory – have a point
  • Create incentives for viral adoption/growth
  • Use it to gather customer feedback – good and bad
  • Experiment with different programs – learn/change fast
  • Think globally
  • Be willing to give up control

Top Marketer Mistakes

  • Build it and they will come
  • Promotion rather creating relationship
  • One-way pitch rather than two-way dialog
  • Over-exploiting the social growth
  • Interrupting the customer use case
  • Pretending to be someone you are not
  • Ignoring limitations of your brand/category

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