Volkswagen Innovations – Interactive Advertising
Posted on 22. May, 2009 by Nikos in Advertising, Auto, Marketing, Various, Websites
Volkswagen Innovations. This is a great idea from Volkswagen. Do you know what is TSI, Adaptive Cruise Control, Lane Assist and Park Assist? Yeah.. Some of us might know about them but not everybody. So VW created a very interesting website with clear design that explains this new technology through funny games. Visit the website and take a look..
VW created several banners in order to support its online advertising. These are some of them:
Header Banner | Sidebar Banner I | Sidebar Banner II
You can also watch the video that describes the website.
2 Comments
napoleonskid
30. Aug, 2009
Mediacom UK, which handles the UK VW account, came up with a great online creative idea: Users could sign in to their twitter accounts in-banner; the ad then pulled and analysed the users’ twitter stream to come up with the recommended VW model for each user.
Not only was the advert interactive, but also did let the users engage with the brand in their own environment, without pulling them from the site they were on, increasing the interaction rates.
You may see the advert here: http://caseyshultz.com/vw-ad.php
Nikos
31. Aug, 2009
It’s really creative! I think that your second point that the users engage with the brand in their own environment is very important. Thanks for sharing..
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