http://imnikos.com/2009/05/volkswagen-innovations-interactive-advertising/ Tue, 30 Nov 2010 00:10:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://imnikos.com/2009/05/volkswagen-innovations-interactive-advertising/#comment-17 Nikos Mon, 31 Aug 2009 00:10:21 +0000 http://imnikos.com/?p=613#comment-17 It's really creative! I think that your second point that the users engage with the brand in their own environment is very important. Thanks for sharing.. It’s really creative! I think that your second point that the users engage with the brand in their own environment is very important. Thanks for sharing..

]]> http://imnikos.com/2009/05/volkswagen-innovations-interactive-advertising/#comment-16 napoleonskid Sun, 30 Aug 2009 23:55:25 +0000 http://imnikos.com/?p=613#comment-16 Mediacom UK, which handles the UK VW account, came up with a great online creative idea: Users could sign in to their twitter accounts in-banner; the ad then pulled and analysed the users' twitter stream to come up with the recommended VW model for each user. Not only was the advert interactive, but also did let the users engage with the brand in their own environment, without pulling them from the site they were on, increasing the interaction rates. You may see the advert here: http://caseyshultz.com/vw-ad.php Mediacom UK, which handles the UK VW account, came up with a great online creative idea: Users could sign in to their twitter accounts in-banner; the ad then pulled and analysed the users’ twitter stream to come up with the recommended VW model for each user.
Not only was the advert interactive, but also did let the users engage with the brand in their own environment, without pulling them from the site they were on, increasing the interaction rates.
You may see the advert here: http://caseyshultz.com/vw-ad.php

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