I’m Nikos

These are the most expensive brands of the year for 2009. No big surprises.. I guess that companies from internet and technology industry will climb up on the ranking and get better and better positions. The first five companies are at the top of the list for many years! Who doesn’t drink Coca-Cola? McDonald’s and Google go higher and higher every year while Toyota and Intel become less popular with a weaker brand name. United States is the leading country in the entire list. What a surprise!

These are the first 10 best brands of 2009:

2009 Rank	2008 Rank	Brand	Country of Origin	Sector	2009 Brand Value ($m)	Change in Brand Value
1	1		United States	Beverages	68,734	3%
2	2		United States	Computer Services	60,211	2%
3	3		United States	Computer Software	56,647	-4%
4	4		United States	Diversified	47,777	-10%
5	5		Finland	Consumer Electronics	34,864	-3%
6	8		United States	Restaurants	32,275	4%
7	10		United States	Internet Services	31,980	25%
8	6		Japan	Automotive	31,330	-8%
9	7		United States	Computer Hardware	30,636	-2%
10	9		United States	Media	28,447	-3%

Click here to view the entire list.

(via InterBrand)

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This is a cool idea. It’s a brand new website that was launched 10 days ago. In Rentalic.com you can share your guitar, camping tent and iPod dock with others and get some money. Do you need some speakers for your party this weekend? Don’t buy them.. Just rent them for just few dollars.

About Rentalic.com:

Rentalic Inc. is a privately held company based in San Mateo, California. We provide an innovative web platform that enables person-to-person renting between friends, family, and communities. It is an online marketplace where owners can post items or services to rent out and borrowers can rent items or services they need. By offering a wide assortment of products and services that are conveniently located and cost effective, Rentalic.com provides a high value service to everyone!.

It’s very new and has few staff there but get there and support it! It;s a great idea that let you rent, share and be green!

Follow them on Twitter and Become a Fan on Facebook!

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It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico are going to travel around the world visiting 206 countries, where Coca-Cola is sold. They will have cameras, laptops and other gadgets in order to post in Social Media websites the happiness of people around the world. Expedition 206 will last one year and the team will start on January from Madrid, Spain.

Coca-Cola will track the campaign through Facebook fans and friends, Twitter followers and website pageviews. Clyde Tuggle, senior VP-global public affairs and communications says: “The challenge that we put to the communications team was to think about the social and digital media space as a new venue for driving good public relations for the company. The team, which has typically worked in the space of print media and broadcast media was suddenly challenged to go into this new media space and come up with an idea to expand our brand.” (AdAge)

Follow @x206 on twitter and become a fan of their Facebook page.

The idea of traveling around the world is not unique. Let’s see how this campaign will go..

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If you haven’t yet taken the time to give yourself a full orientation to the basics of building a sustainable brand, now’s the time. Sessions are available live and on-demand.

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This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and a very good website that supports this campaign.

This is a funny commercial of Chair Pants.

So, drink milk if you don’t want to be the future customers of “The Weak Shop”

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