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Tech Bloggers and Marketing 2.0

Posted on 25. Jul, 2009 by Nikos in Events, Internet, Marketing, Social Media

Recently I attended a very interesting event of SFAMA (San Francisco American Marketing Association) at the offices of Adaptive Path in San Francisco. The subject of the panel was “How Tech Bloggers are Leading the Marketing 2.0 Revolution”

1) Robert Scoble of Rackspace/Building 43
2) Jeremiah Owyang of Forrester
3) Kevin Marks of Google and
4) Mark Silva of Real Branding

The discussion was about success stories of small businesses, specific tactics for driving local search optimization and the use of social media as a business driver.

Robert Scoble said that ‘we participate in news’ and marketers have to consider this as an opportunity. He also talked about the Zappos phenomenon and how the company ‘pushes’ the employees to use Twitter. “Most of the companies push their brand instead of creating relationships with the users and add value and this is wrong!”

Kevin Marks believes that the information is like a fruit. Marketers let the fruit mature and they offer it to consumers/users. The users will share these fruits with their peers and the information will be expanded. The Marketer creates content for the public and then he/she waits to get the feedback. “It is wrong that Marketers send more information than they receive..”

Jeremiah Owyang said that “people go to people for information” and according to a recent research of Forrester, the corporate blogs is the less trusted source of information for the users.

Twitter accounts of the speakers:

Robert Scoble – @scobleizer
Jeremiah Owyang – @Jowyang
Kevin Marks – @kevinmarks
Mark Silva – @MarkSilva