It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos in Advertising, Websites
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol Bartz, tries hard to promote the brand and its new services.
According to Adage “The goal is to boost Yahoo’s user base and to increase the amount of time visitors spend with Yahoo properties, which were once dominant in the U.S. but now compete with social networks and applications such as Facebook and Twitter for attention.”
Elisa Steele, Yahoo Chief Marketing Officer, presented the creative for the new campaign. Personally I like the ” it’s Y!ou ” logo and theme. Take a look at the video and see the TV spot and print ads of Yahoo.
2 Comments
zoombuzz
25. Sep, 2009
always great post !!
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