The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos in Marketing, Online Shopping, Websites
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and a very good website that supports this campaign.
This is a funny commercial of Chair Pants.
So, drink milk if you don’t want to be the future customers of “The Weak Shop”
One Comment
Marc-Oliver
05. Jun, 2010
Funny enough. Who said that milk makes strong? The only thing what milk does is, it makes us intolerant for all kinds of substances that are in antibiotics/milk.
Thanks Mrs. Milk Corp. Inc.
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