Yahoo Brands, Logos and Services
Posted on 04. Oct, 2009 by Nikos in Internet, Web Development, Websites
I guess that most of you have noticed or read about the change in Flickr’s logo.. Yahoo recently added “from Yahoo!” next to Flickr logo in order to enhance its brand through this very successful image and video hosting service. What yahoo did is very reasonable and it might help the company’s brand. Apparently this action is a part of its new campaign. Why Yahoo chose only Flickr and some others and not all of its websites? For example Zimbra and Delicious, two very successful websites, don’t have a yahoo logo in the header or the footer. I can understand that the audience of Zimbra is much different than the one of Flickr but Delicious focuses on the similar target market that Flickr does. Interesting..
Yahoo has several websites, services and divisions. It is quite difficult to have a uniformity across its websites but it is important. I navigated through several Yahoo websites and I 
noticed that there are some differences in the logos (old red and new purple) and in favicons (the small icon next to the web address). Yahoo has several logos: ‘a Yahoo division’, ‘a Yahoo service’, ‘this is Yahoo’ and ‘from Yahoo’. Why all these different? Some of them in the old red and some others in new purple.
With favicons, Yahoo has not a uniformity across its websites. In most of them we see the new purple Y! and in some others the old red one.
I like that Yahoo has a very modern logo. I also like that on the web purple means Yahoo! and they chose a unique and rare color instead of using blue that most companies do! But.. They need to pay more attention in uniformity across its websites..
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