Archive by Author
Square Up – A great iPhone App
Posted on 14. Oct, 2009 by Nikos.
Last Sunday evening I met an engineer of Square Up, an iPhone Application that will be out at the end of October. Although we were in a bar, I had the chance to see how Square Up works. With Square Up application you can have paperless iphone-based transactions. An iPhone user can easily receive a [...]
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Yahoo Brands, Logos and Services
Posted on 04. Oct, 2009 by Nikos.
I guess that most of you have noticed or read about the change in Flickr‘s logo.. Yahoo recently added “from Yahoo!” next to Flickr logo in order to enhance its brand through this very successful image and video hosting service. What yahoo did is very reasonable and it might help the company’s brand. Apparently this [...]
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Blog Action Day 2009
Posted on 29. Sep, 2009 by Nikos.
Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One [...]
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Brands in Public by Squidoo
Posted on 25. Sep, 2009 by Nikos.
Do you know Squidoo? It is a company that Seth Godin founded and “gives you a simple way to gather, share, and spread information on a topic you care about.” Visit the Squidoo.com and create your lenses! “Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about [...]
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It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
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Take advantage of your ’404-Not Found’ page
Posted on 22. Sep, 2009 by Nikos.
There are so many reasons to visit a ’404-Not found’ page: a wrong or expired link, a misspelling etc. How companies use this ‘opportunity’ to contact their website’s visitor. When someone lands on a 404-Not Found pages expects to find content. Is it logical to serve him one sentence that says: “Sorry, the page you [...]
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Is this the right way to say it?
Posted on 23. Aug, 2009 by Nikos.
Dear Kodak, You made a mistake and you named your camera Zi8. It’s ok.. Everybody does mistakes but is this the right way to say it? Kodak Zi8 is a competitor of the very successful Flip camera and Creative Vado. Boston Globe didn’t like the Kodak’s name and they said: When Kodak needed a name [...]
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Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
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Problem with decision making?
Posted on 18. Aug, 2009 by Nikos.
There are so many times that you NEED to make a decision. You have multiple choices and you don’t know what to choose. And of course I am not talking about choosing Mexican , Italian or Thai food for dinner. There are crucial and urgent decisions that someone has to take for a crisis. Let’s [...]
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Give them some ideas!
Posted on 04. Aug, 2009 by Nikos.
Every company has its own R&D (Research & Development) department where engineers, designers, marketers and many more try to find great ideas for new innovations… New products, new services.. new ideas! It’s nowadays the easiest thing to innovate new products and have fresh ideas.. You just find them on the internet. But is this professional? [...]
