Archive for 'Business'
Don’t be a spammer! – Email Marketing
Posted on 20. Aug, 2010 by Nikos.
There are few services that I love to use. One of these is Mailchimp. It’s a great Email Marketing platform that you easily use and have fun! It’s the company that when you send an Email campaign, it tells you: “Great Job Nikos, have a banana!” These are some of Freddie’s (the chimp) messages that [...]
Continue Reading
Branding lessons from Lady Gaga
Posted on 27. Jul, 2010 by Nikos.
Lady Gaga (Stefani Joanne Angelina Germanotta) is 24 years old (!) and she is an American pop singer-songwriter. But she is not just that. Lady Gaga is a person that in only 2 years became one of the most successful brands in the world! Newcast by Vivaki came out with a slideshow that explains why [...]
Continue Reading
The 99 percent – Making Ideas Happen
Posted on 02. Jun, 2010 by Nikos.
It’s one of these times that you find a website that you like. You add it in your bookmarks, you watch all its videos, you buy the book and you even buy one of its notebooks. The 99 Percent is not about ideas.. It’s about making ideas happen. It started in 2009 as a conference [...]
Continue Reading
Sustainable Brands Conference 2010
Posted on 17. May, 2010 by Nikos.
Lateral Thinkers to be Welcomed at SB ’10 Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Shape the Future. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability. Join market-making companies such as Hewlett Packard, Bumble Bee Tuna, [...]
Continue Reading
Promoted Tweets – How Twitter will make money
Posted on 13. Apr, 2010 by Nikos.
For the last four years, Twitter makes no money. Today (Tuesday 13, 2010), Twitter announces its Business Model! Promoted tweets are coming in your Twitter feeds even if you use a Twitter client (third party application). Twitter can analyze your tweets, keywords, searches, followers and lists and serve you targeted ads! Promoted tweets also have [...]
Continue Reading
Nike made it again! Tiger Wood’s Ad
Posted on 09. Apr, 2010 by Nikos.
Have you seen this ad? I don’t have many things to say.. Nike made it again. A simple, emotional, strange, different ad from the best sports advertiser in the world.In this ad we see Earl Wood asking his son Tiger a few questions before Tiger’s return to golf. In two days, more than 2 millions [...]
Continue Reading
The Best Global Brands of 2009
Posted on 10. Feb, 2010 by Nikos.
These are the most expensive brands of the year for 2009. No big surprises.. I guess that companies from internet and technology industry will climb up on the ranking and get better and better positions. The first five companies are at the top of the list for many years! Who doesn’t drink Coca-Cola? McDonald’s and [...]
Continue Reading
Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
Continue Reading
Sustainable Brands Boot Camp
Posted on 30. Oct, 2009 by Nikos.
Sustainable Brands Boot Camp –13 week online sustainability training program intended to get business professionals up to speed on what they’ll need to be competitive and sustainable. Brought to you by the producers of the Sustainable Brands Conference. Participants will learn from some of the world’s top sustainable business practitioners. Each of our faculty members [...]
Continue Reading
The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
