Archive for 'Business'
The Best Global Brands of 2009
Posted on 10. Feb, 2010 by Nikos.
These are the most expensive brands of the year for 2009. No big surprises.. I guess that companies from internet and technology industry will climb up on the ranking and get better and better positions. The first five companies are at the top of the list for many years! Who doesn’t drink Coca-Cola? McDonald’s and [...]
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Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
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Sustainable Brands Boot Camp
Posted on 30. Oct, 2009 by Nikos.
Sustainable Brands Boot Camp –13 week online sustainability training program intended to get business professionals up to speed on what they’ll need to be competitive and sustainable. Brought to you by the producers of the Sustainable Brands Conference.
Participants will learn from some of the world’s top sustainable business practitioners. Each of our faculty members is [...]
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The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
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Brands in Public by Squidoo
Posted on 25. Sep, 2009 by Nikos.
Do you know Squidoo? It is a company that Seth Godin founded and “gives you a simple way to gather, share, and spread information on a topic you care about.” Visit the Squidoo.com and create your lenses! “Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about [...]
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It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
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Is this the right way to say it?
Posted on 23. Aug, 2009 by Nikos.
Dear Kodak,
You made a mistake and you named your camera Zi8. It’s ok.. Everybody does mistakes but is this the right way to say it?
Kodak Zi8 is a competitor of the very successful Flip camera and Creative Vado. Boston Globe didn’t like the Kodak’s name and they said:
When Kodak needed a name for its new [...]
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Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
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Problem with decision making?
Posted on 18. Aug, 2009 by Nikos.
There are so many times that you NEED to make a decision. You have multiple choices and you don’t know what to choose. And of course I am not talking about choosing Mexican , Italian or Thai food for dinner. There are crucial and urgent decisions that someone has to take for a crisis. Let’s [...]
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Give them some ideas!
Posted on 04. Aug, 2009 by Nikos.
Every company has its own R&D (Research & Development) department where engineers, designers, marketers and many more try to find great ideas for new innovations… New products, new services.. new ideas! It’s nowadays the easiest thing to innovate new products and have fresh ideas.. You just find them on the internet. But is this professional? [...]
