Archive for 'Advertising'
It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
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McDonald’s goes viral – Piccadilly Circus
Posted on 13. Jun, 2009 by Nikos.
McDonald’s started a very successful outdoor ad at Piccadilly Circus in London. They display various images and videos on a billboard screen and people take pictures and videos. This is a great example of Integrated Marketing Communications plan. This is an outdoor ad, a viral campaign (internet) and a post for my blog (PR). Tourists [...]
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WWF – Just creative..
Posted on 28. May, 2009 by Nikos.
WWF started a new series of print and online advertising. The design is great and the idea is even better! The message is “You can’t afford to be slow in an emergency”
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Volkswagen Innovations – Interactive Advertising
Posted on 22. May, 2009 by Nikos.
Volkswagen Innovations. This is a great idea from Volkswagen. Do you know what is TSI, Adaptive Cruise Control, Lane Assist and Park Assist? Yeah.. Some of us might know about them but not everybody. So VW created a very interesting website with clear design that explains this new technology through funny games. Visit the website [...]
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‘Worth Twittering About’
Posted on 10. May, 2009 by Nikos.
This is what I saw in the streets of San Francisco. Isn’t it a great ad? For San Francisco… yes!! I don’t know if the offers worth it but the ad definitely!
Good job Whole Foods!
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A new place to advertise..
Posted on 15. Mar, 2009 by Nikos.
Yesterday I saw this ‘upromise’ advertisement in Safeway.. Marketers try to find new places/spaces to put their advertisements.. Well, this is a new one..
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A new ad for Blackberry Touch
Posted on 27. Feb, 2009 by Nikos.
Although I love my iPhone and almost everything that has the Apple logo on it, I have to admit that I liked this ad. Ok, it is not a unique idea but the two fruits and the message is clever..
And of course here comes the answer (from the Apple fans!)
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Loewe Sound Choir Controls
Posted on 19. Feb, 2009 by Nikos.
This is a great ad from Loewe. It would be great if we could do this for real… I would play with the Bass and the Balance all the time!
(via) The Inspiration Room
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The 1-second ad by Miller
Posted on 10. Feb, 2009 by Nikos.
Miller had a great idea.. Instead of spending $3 millions for only 30 seconds, they created several small spots.. How small… Only one second! Take a look to all spots.. This is also a good way for viral marketing!
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Interesting Print Ads
Posted on 29. Jan, 2009 by Nikos.
These are some interesting print ads that I found on several websites. Take a look and leave a comment if you want.
Land Rover Defender Above the Clouds
“Land Rover Defender is presented as the vehicle to take on the mountains with this print advertisement from the United Kingdom. We’re shown a view of a Land [...]
