Archive for 'Advertising'
Yahoo! – The “Bus Stop Derby” idea
Posted on 26. Nov, 2010 by Nikos.
If you live in San Francisco, you must have noticed the new Yahoo! interactive ads in few bus stops around the city. (Currently at 20 high-traffic bus stops) At each one of these bus stops there is one 72-inch touch LCD screen that allows the commuters to play games and compete other neighborhoods. Players earn [...]
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Promoted Tweets – How Twitter will make money
Posted on 13. Apr, 2010 by Nikos.
For the last four years, Twitter makes no money. Today (Tuesday 13, 2010), Twitter announces its Business Model! Promoted tweets are coming in your Twitter feeds even if you use a Twitter client (third party application). Twitter can analyze your tweets, keywords, searches, followers and lists and serve you targeted ads! Promoted tweets also have [...]
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Nike made it again! Tiger Wood’s Ad
Posted on 09. Apr, 2010 by Nikos.
Have you seen this ad? I don’t have many things to say.. Nike made it again. A simple, emotional, strange, different ad from the best sports advertiser in the world.In this ad we see Earl Wood asking his son Tiger a few questions before Tiger’s return to golf. In two days, more than 2 millions [...]
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It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
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McDonald’s goes viral – Piccadilly Circus
Posted on 13. Jun, 2009 by Nikos.
McDonald’s started a very successful outdoor ad at Piccadilly Circus in London. They display various images and videos on a billboard screen and people take pictures and videos. This is a great example of Integrated Marketing Communications plan. This is an outdoor ad, a viral campaign (internet) and a post for my blog (PR). Tourists [...]
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WWF – Just creative..
Posted on 28. May, 2009 by Nikos.
WWF started a new series of print and online advertising. The design is great and the idea is even better! The message is “You can’t afford to be slow in an emergency”
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Volkswagen Innovations – Interactive Advertising
Posted on 22. May, 2009 by Nikos.
Volkswagen Innovations. This is a great idea from Volkswagen. Do you know what is TSI, Adaptive Cruise Control, Lane Assist and Park Assist? Yeah.. Some of us might know about them but not everybody. So VW created a very interesting website with clear design that explains this new technology through funny games. Visit the website [...]
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‘Worth Twittering About’
Posted on 10. May, 2009 by Nikos.
This is what I saw in the streets of San Francisco. Isn’t it a great ad? For San Francisco… yes!! I don’t know if the offers worth it but the ad definitely! Good job Whole Foods!
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A new place to advertise..
Posted on 15. Mar, 2009 by Nikos.
Yesterday I saw this ‘upromise’ advertisement in Safeway.. Marketers try to find new places/spaces to put their advertisements.. Well, this is a new one..
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A new ad for Blackberry Touch
Posted on 27. Feb, 2009 by Nikos.
Although I love my iPhone and almost everything that has the Apple logo on it, I have to admit that I liked this ad. Ok, it is not a unique idea but the two fruits and the message is clever.. And of course here comes the answer (from the Apple fans!)
