Archive for 'Marketing'
Don’t be a spammer! – Email Marketing
Posted on 20. Aug, 2010 by Nikos.
There are few services that I love to use. One of these is Mailchimp. It’s a great Email Marketing platform that you easily use and have fun! It’s the company that when you send an Email campaign, it tells you: “Great Job Nikos, have a banana!” These are some of Freddie’s (the chimp) messages that [...]
Continue Reading
Branding lessons from Lady Gaga
Posted on 27. Jul, 2010 by Nikos.
Lady Gaga (Stefani Joanne Angelina Germanotta) is 24 years old (!) and she is an American pop singer-songwriter. But she is not just that. Lady Gaga is a person that in only 2 years became one of the most successful brands in the world! Newcast by Vivaki came out with a slideshow that explains why [...]
Continue Reading
Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
Continue Reading
Sustainable Brands Boot Camp
Posted on 30. Oct, 2009 by Nikos.
Sustainable Brands Boot Camp –13 week online sustainability training program intended to get business professionals up to speed on what they’ll need to be competitive and sustainable. Brought to you by the producers of the Sustainable Brands Conference. Participants will learn from some of the world’s top sustainable business practitioners. Each of our faculty members [...]
Continue Reading
The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
Continue Reading
Brands in Public by Squidoo
Posted on 25. Sep, 2009 by Nikos.
Do you know Squidoo? It is a company that Seth Godin founded and “gives you a simple way to gather, share, and spread information on a topic you care about.” Visit the Squidoo.com and create your lenses! “Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about [...]
Continue Reading
Is this the right way to say it?
Posted on 23. Aug, 2009 by Nikos.
Dear Kodak, You made a mistake and you named your camera Zi8. It’s ok.. Everybody does mistakes but is this the right way to say it? Kodak Zi8 is a competitor of the very successful Flip camera and Creative Vado. Boston Globe didn’t like the Kodak’s name and they said: When Kodak needed a name [...]
Continue Reading
Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
Continue Reading
Give them some ideas!
Posted on 04. Aug, 2009 by Nikos.
Every company has its own R&D (Research & Development) department where engineers, designers, marketers and many more try to find great ideas for new innovations… New products, new services.. new ideas! It’s nowadays the easiest thing to innovate new products and have fresh ideas.. You just find them on the internet. But is this professional? [...]
Continue Reading
Tech Bloggers and Marketing 2.0
Posted on 25. Jul, 2009 by Nikos.
Recently I attended a very interesting event of SFAMA (San Francisco American Marketing Association) at the offices of Adaptive Path in San Francisco. The subject of the panel was “How Tech Bloggers are Leading the Marketing 2.0 Revolution” 1) Robert Scoble of Rackspace/Building 43 2) Jeremiah Owyang of Forrester 3) Kevin Marks of Google and [...]
