Archive for 'Marketing'
GGU new campaign.. I’m confused!
Posted on 02. Jul, 2009 by Nikos.
Yesterday, Golden Gate University launched its new marketing campaign with the title.. “Shine” I don’t think that this is the best idea that they could find. The previous tagline “Get There” was quite more relevant to an educational organization. But ok.. The “Shine” was approved and we launched it.. What about the website? First of [...]
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McDonald’s goes viral – Piccadilly Circus
Posted on 13. Jun, 2009 by Nikos.
McDonald’s started a very successful outdoor ad at Piccadilly Circus in London. They display various images and videos on a billboard screen and people take pictures and videos. This is a great example of Integrated Marketing Communications plan. This is an outdoor ad, a viral campaign (internet) and a post for my blog (PR). Tourists [...]
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Volkswagen Innovations – Interactive Advertising
Posted on 22. May, 2009 by Nikos.
Volkswagen Innovations. This is a great idea from Volkswagen. Do you know what is TSI, Adaptive Cruise Control, Lane Assist and Park Assist? Yeah.. Some of us might know about them but not everybody. So VW created a very interesting website with clear design that explains this new technology through funny games. Visit the website [...]
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Social Marketing – Tips and Mistakes
Posted on 23. Feb, 2009 by Nikos.
Top Tips for Social Marketing Create community around your brand Keep content fresh, new, engaging (usually funny) Make it participatory – have a point Create incentives for viral adoption/growth Use it to gather customer feedback – good and bad Experiment with different programs – learn/change fast Think globally Be willing to give up control Top [...]
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The 1-second ad by Miller
Posted on 10. Feb, 2009 by Nikos.
Miller had a great idea.. Instead of spending $3 millions for only 30 seconds, they created several small spots.. How small… Only one second! Take a look to all spots.. This is also a good way for viral marketing!
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Google’s increased market share in October 08 – 71.7%
Posted on 14. Nov, 2008 by Nikos.
Google continued to increase its U.S. search share dominance in October, widening its lead over Yahoo and Microsoft. In October, Google’s share of Web searches by people in the U.S. rose to 71.7 percent, up from 71.2 percent in September and 64.5 percent in October of 2007, according to market research company Hitwise. At the [...]
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Nike and Social Networking
Posted on 08. Nov, 2008 by Nikos.
Nike is winning a new game that other corporations, from Coca-Cola to Verizon to General Motors, have tried unsuccessfully to play: building brand loyalty via online social networking. In the two years since it launched Nike+, a technology that tracks data of every run and connects runners around the world at a Web site, nikeplus.com, [...]
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Bailey’s with Nivea – Funny Combo!
Posted on 02. Nov, 2008 by Nikos.
I have to share this submission for a booze-related non-gadgety Weird Combo of the Day, which we get more often than not. What are these people thinking? Are the people in charge of product synergy more than occasionally enjoying the products they’re synergizing? Perhaps. Or it could be that in Shanghai reader Charles’ neighborhood, they’re [...]
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What is Marketing with one picture!
Posted on 29. Oct, 2008 by Nikos.
I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers. To me, this is a clear representation of how social media differs from that [...]
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New Logo for Pepsi
Posted on 21. Oct, 2008 by Nikos.
It’s new logo presented Pepsi, a part of the big plan of repositioning its brand, with a cost of $1,2 billions. The circle with the blue and red smile created in 50′s but PepsiCo wants to create a different logo for the three major sodas. PepsiCo created different smiles for Pepsi, Diet Pepsi and Pepsi [...]
