Archive for 'Business'
The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
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Brands in Public by Squidoo
Posted on 25. Sep, 2009 by Nikos.
Do you know Squidoo? It is a company that Seth Godin founded and “gives you a simple way to gather, share, and spread information on a topic you care about.” Visit the Squidoo.com and create your lenses! “Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about [...]
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It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
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Is this the right way to say it?
Posted on 23. Aug, 2009 by Nikos.
Dear Kodak, You made a mistake and you named your camera Zi8. It’s ok.. Everybody does mistakes but is this the right way to say it? Kodak Zi8 is a competitor of the very successful Flip camera and Creative Vado. Boston Globe didn’t like the Kodak’s name and they said: When Kodak needed a name [...]
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Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
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Problem with decision making?
Posted on 18. Aug, 2009 by Nikos.
There are so many times that you NEED to make a decision. You have multiple choices and you don’t know what to choose. And of course I am not talking about choosing Mexican , Italian or Thai food for dinner. There are crucial and urgent decisions that someone has to take for a crisis. Let’s [...]
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Give them some ideas!
Posted on 04. Aug, 2009 by Nikos.
Every company has its own R&D (Research & Development) department where engineers, designers, marketers and many more try to find great ideas for new innovations… New products, new services.. new ideas! It’s nowadays the easiest thing to innovate new products and have fresh ideas.. You just find them on the internet. But is this professional? [...]
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Tech Bloggers and Marketing 2.0
Posted on 25. Jul, 2009 by Nikos.
Recently I attended a very interesting event of SFAMA (San Francisco American Marketing Association) at the offices of Adaptive Path in San Francisco. The subject of the panel was “How Tech Bloggers are Leading the Marketing 2.0 Revolution” 1) Robert Scoble of Rackspace/Building 43 2) Jeremiah Owyang of Forrester 3) Kevin Marks of Google and [...]
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GGU new campaign.. I’m confused!
Posted on 02. Jul, 2009 by Nikos.
Yesterday, Golden Gate University launched its new marketing campaign with the title.. “Shine” I don’t think that this is the best idea that they could find. The previous tagline “Get There” was quite more relevant to an educational organization. But ok.. The “Shine” was approved and we launched it.. What about the website? First of [...]
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McDonald’s goes viral – Piccadilly Circus
Posted on 13. Jun, 2009 by Nikos.
McDonald’s started a very successful outdoor ad at Piccadilly Circus in London. They display various images and videos on a billboard screen and people take pictures and videos. This is a great example of Integrated Marketing Communications plan. This is an outdoor ad, a viral campaign (internet) and a post for my blog (PR). Tourists [...]
