Archive for 'Internet'
Rentalic.com – Rent. Share. Be Green
Posted on 16. Jan, 2010 by Nikos.
This is a cool idea. It’s a brand new website that was launched 10 days ago. In Rentalic.com you can share your guitar, camping tent and iPod dock with others and get some money. Do you need some speakers for your party this weekend? Don’t buy them.. Just rent them for just few dollars.
About Rentalic.com:
Rentalic [...]
Continue Reading
Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
Continue Reading
The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
Continue Reading
Yahoo Brands, Logos and Services
Posted on 04. Oct, 2009 by Nikos.
I guess that most of you have noticed or read about the change in Flickr’s logo.. Yahoo recently added “from Yahoo!” next to Flickr logo in order to enhance its brand through this very successful image and video hosting service. What yahoo did is very reasonable and it might help the company’s brand. Apparently this [...]
Continue Reading
Blog Action Day 2009
Posted on 29. Sep, 2009 by Nikos.
Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One [...]
Continue Reading
Brands in Public by Squidoo
Posted on 25. Sep, 2009 by Nikos.
Do you know Squidoo? It is a company that Seth Godin founded and “gives you a simple way to gather, share, and spread information on a topic you care about.” Visit the Squidoo.com and create your lenses! “Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about [...]
Continue Reading
It’s You! – The new Yahoo global campaign
Posted on 23. Sep, 2009 by Nikos.
There is a quite big buzz these days about the first campaign of Yahoo! The It’s You campaign will be placed on every media channel (TV, print, web etc) and it will be the first time that Yahoo is advertised globally. The cost? $100 million for the next 18 months. Apparently the new CEO, Carol [...]
Continue Reading
Take advantage of your ‘404-Not Found’ page
Posted on 22. Sep, 2009 by Nikos.
There are so many reasons to visit a ‘404-Not found’ page: a wrong or expired link, a misspelling etc. How companies use this ‘opportunity’ to contact their website’s visitor. When someone lands on a 404-Not Found pages expects to find content. Is it logical to serve him one sentence that says: “Sorry, the page you [...]
Continue Reading
Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
Continue Reading
Tech Bloggers and Marketing 2.0
Posted on 25. Jul, 2009 by Nikos.
Recently I attended a very interesting event of SFAMA (San Francisco American Marketing Association) at the offices of Adaptive Path in San Francisco. The subject of the panel was “How Tech Bloggers are Leading the Marketing 2.0 Revolution”
1) Robert Scoble of Rackspace/Building 43
2) Jeremiah Owyang of Forrester
3) Kevin Marks of [...]
