It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico are going to travel around the world visiting 206 countries, where Coca-Cola is sold. They will have cameras, laptops and other gadgets in order to post in Social Media websites the happiness of people around the world. Expedition 206 will last one year and the team will start on January from Madrid, Spain.

Coca-Cola will track the campaign through Facebook fans and friends, Twitter followers and website pageviews. Clyde Tuggle, senior VP-global public affairs and communications says: “The challenge that we put to the communications team was to think about the social and digital media space as a new venue for driving good public relations for the company. The team, which has typically worked in the space of print media and broadcast media was suddenly challenged to go into this new media space and come up with an idea to expand our brand.” (AdAge)

Follow @x206 on twitter and become a fan of their Facebook page.

The idea of traveling around the world is not unique. Let’s see how this campaign will go..

This presentation gives a great overview of the company’s overall strategy and the reasons it has become what it is today.

Global Social Networking

In August 12, it was announced by comScore that Facebook is the number one Social Networking site in the world with more than 132 millions members leaving MySpace at the second place! In 2008 there was an 153% increase compared to 2007..

For Facebook a significant parameter was the translation tool in 69 countries..