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	<title>ImNikos.com &#187; Internet</title>
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	<link>http://imnikos.com</link>
	<description></description>
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		<title>Introducing Videoblast.it &#8211; Our new project!</title>
		<link>http://imnikos.com/2011/03/introducing-videoblast-it-our-new-project/</link>
		<comments>http://imnikos.com/2011/03/introducing-videoblast-it-our-new-project/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 07:59:51 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Videoblast it]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=945</guid>
		<description><![CDATA[Recently, we launched Videoblast.it. An easy way to share a favorite moment within a video! With Videoblast.it you can create a unique customized page with your video and comment. You can even control the specific time your video will start! After you create your videoblast go ahead and share it with the ones you want. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://Videoblast.it"><img class="alignnone size-full wp-image-947" title="Videoblast.it" src="http://imnikos.com/wp-content/uploads/2011/03/logo_big.jpg" alt="" width="550" height="107" /></a></p>
<p>Recently, we launched Videoblast.it. An easy way to share a favorite moment within a video! With <a title="Videoblast.it" href="http://videoblast.it/">Videoblast.it</a> you can create a unique customized page with your video and comment.  You can even control the specific time your video will start! After you  create your videoblast go ahead and share it with the ones you want.  Post it to your Skype chat, email it, or share it with your facebook  friends and twitter followers.</p>
<p><img class="alignnone size-full wp-image-949" title="Videoblast.it Home" src="http://imnikos.com/wp-content/uploads/2011/03/videoblast-it-home.jpg" alt="" width="550" height="351" /></p>
<p>Now you just have to follow 3 simple steps to make your Videoblast and share your favorite moment within a video.</p>
<p>1. Enter your Youtube url in the white box right on top. Not sure  about the url? Click the blue link to transfer to Youtube and pick your  video.</p>
<p>2. Decide when you want your video to start. Although this step is  not necessary, the core excitement from a Videoblast is when you capture  that exact moment within a video. You can test if you picked the right  time by clicking the “Test Time” button and previewing your videoblast  in the small screen on the right!</p>
<p>3. All done with the video? Add a comment that you want to attach.  The comment will be shown at the top of the video when the video is  played. Finally you have the opportunity to put the right title to the  video you are sharing!</p>
<p><img class="alignnone size-full wp-image-950" title="Videoblast.it - Done!" src="http://imnikos.com/wp-content/uploads/2011/03/videoblast-it-lightbox.jpg" alt="" width="550" height="254" /></p>
<p>If you have any comments or suggestions <a title="Contact us - Videoblast.it" href="http://videoblast.it/contact.php">contact us</a> and let us know what you would like to see!</p>

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		<item>
		<title>My interview with Slideshare</title>
		<link>http://imnikos.com/2010/12/nikos-interview-with-slideshare/</link>
		<comments>http://imnikos.com/2010/12/nikos-interview-with-slideshare/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 08:14:29 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Slideshare]]></category>
		<category><![CDATA[Sustainable Life Media]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=927</guid>
		<description><![CDATA[Last week, I was interviewed by Kit Seeborg for a post in Slideshare&#8216;s Blog about Sustainable Life Media’s channel.  Here’s what I had to say: We recently caught up with Nikos Sarilakis, Online Marketing Manager for Sustainable Life Media, the leading producer of sustainable business conferences and educational events. We asked Nikos how Sustainable Life [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-931" title="Slideshare" src="http://imnikos.com/wp-content/uploads/2010/12/slideshare_550x150.png" alt="" width="550" height="150" /></p>
<p>Last week, I was interviewed by Kit Seeborg for a post in <a title="Slideshare" href="http://www.slideshare.net" target="_blank">Slideshare</a>&#8216;s Blog about <a title="Sustainable Brands" href="http://www.sustainablebrands.com" target="_blank">Sustainable Life Media</a>’s channel.  Here’s what I had to say:</p>
<blockquote><p>We recently caught up with Nikos Sarilakis, Online Marketing Manager  for Sustainable Life Media, the leading producer of sustainable business  conferences and educational events.  We asked Nikos how Sustainable  Life Media’s events benefit from having a <a href="http://www.slideshare.net/sustainablebrands">SlideShare channel</a>.</p>
<p><strong>One way Sustainable Life Media helps companies grow is  through conferences and seminars. How do you use your SlideShare channel  to support these events</strong>?<br />
At SLM, slideshows and videos are among the most valuable content we  create.  We want to store them, publish them, share them and then embed  them in our website as broadly as possible. SlideShare is a great  platform to ensure widespread viewing of this content.  We post videos  from conferences, slide decks from our speakers’ presentations, press  releases, brochures and many other digital media.  SlideShare is one of  the best tools to promote our conference, increase our brand awareness  and have digital content that gets a viral push in social media.</p>
<p><strong>With 76 slidedecks and over 100 videos, you’ve assembled a  lot of content. What is your process for managing content additions to  the channel?</strong><br />
We try to upload everything we designate as free in order to get more  views and target a broader market. Of course we upload only the content  that we think is interesting and valuable for our community.  We have  common thumbnail designs for every conference. It is a dark grey   background for the SB’10 Conference, and yellow for the SB’09  Conference. By this we try to create groups (visually) and maintain  consistency.  The other good thing about SlideShare is that we can make  some of the videos or slideshows private and embed them in restricted  access pages in our website. By this we can protect our valuable content  but also sell it through our website.</p>
<p><strong>Does having a SlideShare channel affect your attendee registrations or your ability to get top-notch speakers?</strong><br />
SlideShare affected our visibility and our brand awareness a lot in the  last year!  It also helps our speakers and contributors to get better  visibility and build their own personal brand identity. This year we are  going to use the <a href="http://pro.slideshare.net/">SlideShare PRO</a> plan in order to get more targeted leads for our conference.</p>
<p><strong>How do you use your channel to help market the events?</strong><br />
This is one major use of SlideShare for us. When you want to attract  customers to  your restaurant you let them try some of the appetizers  for free or you give samples.  This is what we are trying to do in  SildeShare.  We let our audience try out the conference experience by  viewing some of our presentations. This was always a successful method  of selling and SlideShare helps us do our sampling.</p>
<p>Our number one presentation is our Sustainable Brands 2010 Conference  brochure with more than 4000 views and 150 downloads. I’m not surprised  by this.  It is a very informative and nicely designed brochure that we  uploaded only 1 month before the event. I’m sure we would have many  more views if we would have done this 4 months earlier.  Then we have  some presentations from well-known brand names (such as Pepsi and Nestle  Waters), featuring stories such as the Sun Chips packaging debacle.   Usually best practices and success stories of popular brand names get  the most  views.</p>
<p><strong>What best practices would you recommend to other companies using their SlideShare channel with their events?</strong><br />
Every day we learn how to use SlideShare more effectively. What we do  and we think works best is to upload as much valuable content as we can,  tag them correctly, keep a consistent design, branding and messaging,  and share them in the right channels with the best tools.  If content is  interesting it will have results!</p></blockquote>
<p><a title="Nikos' interview on Slideshare's Blog" href="http://blog.slideshare.net/2010/12/16/sustainable-life-media-bolsters-events-with-slideshare-channel/" target="_blank">View it</a> on Slideshare&#8217;s Blog</p>

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		<title>Meet the New Twitter!</title>
		<link>http://imnikos.com/2010/09/meet-the-new-twitter/</link>
		<comments>http://imnikos.com/2010/09/meet-the-new-twitter/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 00:18:51 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=908</guid>
		<description><![CDATA[This is the new Twitter! I&#8217;m really excited about the new design, logo, features and UI of the new Twitter. It seems that you cannot manage multiple accounts (maybe they will add this later) but the new design is really good. You can now view pictures, videos and other media in your streamline. What I [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-909" title="Meet the new Twitter!" src="http://imnikos.com/wp-content/uploads/2010/09/meet_the_new_twitter.jpg" alt="" width="560" height="188" /></p>
<p>This is the new Twitter! I&#8217;m really excited about the new design, logo, features and UI of the new Twitter. It seems that you cannot manage multiple accounts (maybe they will add this later) but the new design is really good. You can now view pictures, videos and other media in your streamline.</p>
<p>What I see is that Twitter cannibalizes its partners. Tweetmeme lost many users after Twitter launched their own &#8216;tweet&#8217; button. Now, users don&#8217;t have to go to Youtube and Twitpic but view the media files on twitter.com.</p>
<p>Anyway, take a look on the amazing video that they created! I want some of these blue paper birds! <img src='http://imnikos.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rIpD7hfffQo?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/rIpD7hfffQo?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The new Twitter design will be rolling out slowly to everyone. Some will get it tonight!</p>
<p>You can learn more about the new Twitter, <a title="New Twitter" href="http://www.twitter.com/newtwitter" target="_blank">here</a>.</p>

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		<title>Don&#8217;t be a spammer! &#8211; Email Marketing</title>
		<link>http://imnikos.com/2010/08/dont-be-a-spammer-email-marketing/</link>
		<comments>http://imnikos.com/2010/08/dont-be-a-spammer-email-marketing/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 23:00:41 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Mailchimp]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=899</guid>
		<description><![CDATA[There are few services that I love to use. One of these is Mailchimp. It&#8217;s a great Email Marketing platform that you easily use and have fun! It&#8217;s the company that when you send an Email campaign, it tells you: &#8220;Great Job Nikos, have a banana!&#8221; These are some of Freddie&#8217;s (the chimp) messages that [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-900" title="Mailchimp" src="http://imnikos.com/wp-content/uploads/2010/08/mailchimp.jpg" alt="" width="560" height="116" /></p>
<p>There are few services that I love to use. One of these is<a title="About Mailchimp" href="http://www.mailchimp.com" target="_blank"> Mailchimp</a>. It&#8217;s a great Email Marketing platform that you easily use and have fun! It&#8217;s the company that when you send an Email campaign, it tells you: &#8220;Great Job Nikos, have a banana!&#8221; These are some of Freddie&#8217;s (the chimp) messages that I see every day on my screen. <img src='http://imnikos.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-901" title="What Freddie says" src="http://imnikos.com/wp-content/uploads/2010/08/mailchimp-quotes.jpg" alt="" width="560" height="89" /></p>
<p>Anyway, the reason of this post is a video that they posted today on their blog. They talk about the story of &#8220;Rudy&#8221;, an Email Marketing guy who spams people in order to satisfy his boss. For you that are working in the email marketing (or you want to know more about that) take a look:</p>
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<p>Mailchimp has also a <a title="Mailchimp on Blip.fm" href="http://blip.fm/MailChimp" target="_blank">Blip.fm account</a> where you can subscribe and listen to their music selections. Good job guys!</p>

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		<title>SF Startup Weekend</title>
		<link>http://imnikos.com/2010/07/sf-startup-weekend/</link>
		<comments>http://imnikos.com/2010/07/sf-startup-weekend/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 06:29:56 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=891</guid>
		<description><![CDATA[It was my first Startup Weekend and it was a great experience! On Friday (07/23/10) night we were more than 100 people with tons of ideas about websites, web and mobile applications. We spent the whole weekend there and we came out with quite good projects and interesting pitches. Our idea was Shipox and got [...]]]></description>
			<content:encoded><![CDATA[<p>It was my first <a title="Startup Weekend" href="http://www.startupweekend.org" target="_blank">Startup Weekend</a> and it was a great experience! On Friday (07/23/10) night we were more than 100 people with tons of ideas about websites, web and mobile applications. We spent the whole weekend there and we came out with quite good projects and interesting pitches. Our idea was <a title="Shipox.com" href="http://www.shipox.com" target="_self">Shipox</a> and got the 3rd place! (More to come.. later..)</p>
<p><a href="http://www.flought.com">Flought</a>, a really fun project, was the winner of this idea. You can find more about the teams that participated, <a title="by ??Rob Kelly" href="http://www.purchase.com/blog/entrepreneuriship/startup-weekend-mobile-startup-ideas" target="_blank">here</a>.</p>
<p>These are some of the pictures that I took during the event. The Startup Weekend took place at the Kicklabs Offices, a very cool place! (Look at the pictures)</p>
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		<title>The 99 percent &#8211; Making Ideas Happen</title>
		<link>http://imnikos.com/2010/06/the-99-percent-making-ideas-happen/</link>
		<comments>http://imnikos.com/2010/06/the-99-percent-making-ideas-happen/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 05:32:43 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=886</guid>
		<description><![CDATA[It&#8217;s one of these times that you find a website that you like. You add it in your bookmarks, you watch all its videos, you buy the book and you even buy one of its notebooks. The 99 Percent is not about ideas.. It&#8217;s about making ideas happen. It started in 2009 as a conference [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a title="The 99 Percent" href="http://the99percent.com" target="_blank"><img class="alignnone size-full wp-image-887" title="99percent_logo" src="http://imnikos.com/wp-content/uploads/2010/06/99percent_logo.jpg" alt="" width="500" height="173" /></a></p>
<p>It&#8217;s one of these times that you find a website that you like. You add it in your bookmarks, you watch all its videos, you buy the book and you even buy one of its notebooks. <a title="The 99 Percent" href="http://the99percent.com" target="_blank">The 99 Percent</a> is not about ideas.. It&#8217;s about making ideas happen. It started in 2009 as a conference and now is a website with videos, articles and tips on how to make your ideas happen.</p>
<blockquote><p>The creation of 99%, which was launched with our inaugural conference in  2009, sprung from the belief that, as creative professionals, we often  focus too much on idea generation and not enough on execution.</p></blockquote>
<p>There are several inspiring videos on 99%. <a title="Seth Godin on 99%" href="http://the99percent.com/videos/5822/seth-godin-quieting-the-lizard-brain" target="_blank">Seth Godin talks </a>about quieting our fearful &#8220;lizard brains&#8221; to avoid sabotaging projects  just before we finally finish them.<a title="Jack Dorsey on 99 Percent" href="http://the99percent.com/videos/6528/jack-dorsey-the-3-keys-to-twitters-success" target="_blank"> Jack Dorsey talks</a> about Twitter&#8217;s success and<a title="Threadless founders on 99 percent" href="http://the99percent.com/videos/6299/threadless-the-do-first-work-ethic" target="_blank"> Threadless founders say</a>: The Do-First Work Ethic. <a title="The 99 Percent - Videos" href="http://the99percent.com/videos" target="_blank">Take a look on the 99% latest videos</a>.</p>
<p><strong>Stop thinking and start making this brilliant idea come true!</strong></p>

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		<title>Web 2.0 Expo 2010 &#8211; San Francisco</title>
		<link>http://imnikos.com/2010/05/web-2-0-expo-2010-san-francisco/</link>
		<comments>http://imnikos.com/2010/05/web-2-0-expo-2010-san-francisco/#comments</comments>
		<pubDate>Fri, 07 May 2010 02:29:52 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Expo]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=874</guid>
		<description><![CDATA[For one more year, O&#8217;Reilly and UBM Techweb co-produced a very successful conference on May 3-6 in San Francisco,CA. One of my favorite presentations was the one from Drew Houston (Dropbox) and Adam Smith (Xobni) with the title: &#8220;From Zero to One Million Users&#8221; This is their presentation: Many great keynote speakers and some of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-877" title="Web 2.0 Expo 2010" src="http://imnikos.com/wp-content/uploads/2010/05/web20expo2010.jpg" alt="" width="550" height="157" /></p>
<p>For one more year, O&#8217;Reilly and UBM Techweb co-produced a very successful conference on May 3-6 in San Francisco,CA. One of my favorite presentations was the one from Drew Houston (Dropbox) and Adam Smith (Xobni) with the title: &#8220;From Zero to One Million Users&#8221; This is their presentation:</p>
<p style="text-align: center;"><object id="__sse3966965" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0talkcopy-dhversion-withfontfinal-100504124328-phpapp02&amp;rel=0&amp;stripped_title=from-zero-to-a-million-users-dropbox-and-xobni-lessons-learned" /><param name="name" value="__sse3966965" /><param name="allowfullscreen" value="true" /><embed id="__sse3966965" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0talkcopy-dhversion-withfontfinal-100504124328-phpapp02&amp;rel=0&amp;stripped_title=from-zero-to-a-million-users-dropbox-and-xobni-lessons-learned" name="__sse3966965" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Many great keynote speakers and some of them were: Tim O&#8217;Reilly, Ben Huh (I Can Has Cheezburger),  Ge Wang (Stanford University, Smule), June Cohen (TED Conferences), Kevin Lynch (Adobe Systems Incorporated), Rashmi Sinha (SlideShare, Inc.) and my favorite Steve Blank (Stanford/Berkeley/Columbia) You can view all the keynote speeches here</p>
<p>Photos from the event:</p>
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		<title>Promoted Tweets &#8211; How Twitter will make money</title>
		<link>http://imnikos.com/2010/04/promoted-tweets-how-twitter-will-make-money/</link>
		<comments>http://imnikos.com/2010/04/promoted-tweets-how-twitter-will-make-money/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 08:07:25 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Promoted tweets]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=842</guid>
		<description><![CDATA[For the last four years, Twitter makes no money. Today (Tuesday 13, 2010), Twitter announces its Business Model! Promoted tweets are coming in your Twitter feeds even if you use a Twitter client (third party application). Twitter can analyze your tweets, keywords, searches, followers and lists and serve you targeted ads!  Promoted tweets also have [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-845" title="twiiter_header" src="http://imnikos.com/wp-content/uploads/2010/04/twiiter_header.jpg" alt="" width="550" height="106" /></p>
<p>For the last four years, Twitter makes no money. Today <span style="color: #808080;">(Tuesday 13, 2010)</span>, Twitter announces its Business Model! <strong>Promoted tweets</strong> are coming in your Twitter feeds even if you use a Twitter client (third party application). Twitter can analyze your tweets, keywords, searches, followers and lists and serve you targeted ads! <strong> </strong></p>
<p>Promoted tweets also have the potential to scale revenue quickly for the  company, backed by $160 million in funding from a coterie of elite VC  firms including Union Square Ventures, Institutional Ventures Partners,  Benchmark Capital and Spark Capital.</p>
<blockquote><p>The promoted tweet is one of three streams of revenue Twitter will have  available, including a data fee from search engines indexing Twitter in  real time, such as Google, Yahoo and Bing, and the coming &#8220;professional  accounts.&#8221; Professional accounts will include the ability to have  multiple users on one account &#8212; much like some of the clients such as  CoTweet do today &#8212; plus a dashboard that shows what&#8217;s happening with a  brand on Twitter and integration with promoted tweets.</p>
<p>(AdAge.com)</p></blockquote>
<p>This is what <a title="@biz" href="http://www.twitter.com" target="_blank">@biz</a> Stone wrote on Twitter&#8217;s Official Blog just an hour ago: <img class="size-full wp-image-847 alignright" style="margin: 10px;" title="biz" src="http://imnikos.com/wp-content/uploads/2010/04/biz.jpg" alt="" width="144" height="185" /></p>
<p><strong><br />
Q: What are you launching? What are  Promoted Tweets?</strong><br />
A: We are launching the first phase of our  Promoted Tweets platform with a handful of innovative advertising  partners that include Best Buy, Bravo, Red Bull, Sony Pictures,  Starbucks, and Virgin America &#8212; with more to come. Promoted Tweets are  ordinary Tweets that businesses and organizations want to highlight to a  wider group of users.</p>
<p><strong>Q. What  will users see?</strong><br />
A. You will start to see Tweets promoted by  our partner advertisers called out at the top of some Twitter.com search  results pages.  We strongly believe that Promoted Tweets should be  useful to you.  We’ll attempt to measure whether the Tweets resonate  with users and stop showing Promoted Tweets that don’t resonate.   Promoted Tweets will be clearly labeled as “promoted” when an advertiser  is paying, but in every other respect they will first exist as regular  Tweets and will be organically sent to the timelines of those who follow  a brand.  Promoted Tweets will also retain all the functionality of a  regular Tweet including replying, Retweeting, and favoriting.  Only one  Promoted Tweet will be displayed on the search results page.</p>
<p><strong>Q. You said, “first phase”; what else do you  have planned?</strong><br />
A. Before we roll out more phases, we want to  get a better understanding of the resonance of Promoted Tweets, user  experience and advertiser value.  Once this is done, we plan to allow  Promoted Tweets to be shown by Twitter clients and other ecosystem  partners and to expand beyond Twitter search, including displaying  relevant Promoted Tweets in your timelines in a way that is useful to  you.<img class="size-full wp-image-846 alignright" style="margin: 10px;" title="twitter_blog" src="http://imnikos.com/wp-content/uploads/2010/04/twitter_blog.jpg" alt="" width="200" height="117" /><br />
<strong><br />
Q:  Is this what you said <a href="http://techcrunch.com/2009/11/20/realtime-crunchup-twitter-coo/">we  would love and would be awesome</a>?</strong><br />
A: While we are excited  about the platform in general, there are several specific aspects of the  launch that we are delighted to highlight.  Since all Promoted Tweets  are organic Tweets, there is not a single “ad” in our Promoted Tweets  platform that isn’t already an organic part of Twitter.  This is  distinct from both traditional search advertising and more recent social  advertising.  Promoted Tweets will also be timely.  Like any other  Tweet, the connection between you and a Promoted Tweet in real-time  provides a powerful means of delivering information relevant to you at  the moment.</p>
<p>There is one big difference between a Promoted Tweet  and a regular Tweet.  Promoted Tweets must meet a higher bar—they must  resonate with users. That means if users don’t interact with a Promoted  Tweet to allow us to know that the Promoted Tweet is resonating with  them, such as replying to it, favoriting it, or Retweeting it, the  Promoted Tweet will disappear.</p>
<p><strong>Q.  Anything else to say?</strong><br />
A. This is a new thing and we expect to  iterate to make it better.  We’re really excited to get it out to you  and look forward to getting your feedback.</p>

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		<title>Rentalic.com &#8211; Rent. Share. Be Green</title>
		<link>http://imnikos.com/2010/01/rentalic-a-great-idea/</link>
		<comments>http://imnikos.com/2010/01/rentalic-a-great-idea/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 02:19:55 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Interesting]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Rentalic]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=828</guid>
		<description><![CDATA[This is a cool idea. It&#8217;s a brand new website that was launched 10 days ago. In Rentalic.com you can share your guitar, camping tent and iPod dock with others and get some money. Do you need some speakers for your party this weekend? Don&#8217;t buy them.. Just rent them for just few dollars. About [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-829" title="rentalic" src="http://imnikos.com/wp-content/uploads/2010/01/rentalic_home.jpg" alt="rentalic" width="560" height="311" /></p>
<p style="text-align: left;">This is a cool idea. It&#8217;s a brand new website that was launched 10 days ago. In <a title="Rentalic.com" href="http://www.rentalic.com" target="_blank">Rentalic.com</a> you can share your guitar, camping tent and iPod dock with others and get some money. Do you need some speakers for your party this weekend? Don&#8217;t buy them.. Just rent them for just few dollars.</p>
<p style="text-align: left;">About Rentalic.com:</p>
<blockquote style="text-align: left;">
<p style="text-align: left;"><span>Rentalic Inc. is a privately held company based in San Mateo, California. We provide an innovative web platform that enables person-to-person renting between friends, family, and communities. It is an online marketplace </span><img class="size-full wp-image-830 alignright" style="margin: 10px;" title="rentalic" src="http://imnikos.com/wp-content/uploads/2010/01/rentalic.jpg" alt="rentalic" width="258" height="66" /><span>where owners can post items or services to rent out and borrowers can rent items or services they need.</span><span> By offering a wide assortment of products and services that are conveniently located </span><span>and cost effective, Rentalic.com provides </span><span>a high value service to everyone!.</span></p>
</blockquote>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/P3sqTn9yHp4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/P3sqTn9yHp4&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p style="text-align: left;">
<p style="text-align: left;">It&#8217;s very new and has few staff there but get there and support it! It;s a great idea that let you rent, share and be green!</p>
<p style="text-align: left;"><a title="Rentalic on Twitter" href="http://www.twitter.com/rentalic" target="_blank">Follow them</a> on Twitter and <a title="Rentalic on Facebook" href="http://www.facebook.com/pages/Rentalic/109694110762" target="_blank">Become a Fan</a> on Facebook!</p>

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		<title>Expedition 206 &#8211; A 2010 Social Media campaign by Coca-Cola</title>
		<link>http://imnikos.com/2009/11/expedition-206-a-2010-social-media-campaign-by-coca-cola/</link>
		<comments>http://imnikos.com/2009/11/expedition-206-a-2010-social-media-campaign-by-coca-cola/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:32:48 +0000</pubDate>
		<dc:creator>Nikos</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Marketing Campaign]]></category>

		<guid isPermaLink="false">http://imnikos.com/?p=820</guid>
		<description><![CDATA[It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-full wp-image-822" title="Expedition206_coca-cola" src="http://imnikos.com/wp-content/uploads/2009/11/Expedition206_coca-cola.jpg" alt="Expedition206_coca-cola" width="560" height="318" /></p>
<p>It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. <a title="Coca-Cola" href="http://coca-cola.com" target="_blank">Coca-Cola Company</a>, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico are going to travel around the world visiting 206 countries, where Coca-Cola is sold. They will have cameras, laptops and other gadgets in order to post in Social Media websites the happiness of people around the world. <a title="Expedition 206" href="http://expedition206.com" target="_blank">Expedition 206</a> will last one year and the team will start on January from Madrid, Spain.</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-823" title="Expedition206 coca-cola team" src="http://imnikos.com/wp-content/uploads/2009/11/Expedition206_coca-cola_team.jpg" alt="Expedition206 coca-cola team" width="560" height="328" /></p>
<p>Coca-Cola will track the campaign through Facebook fans and friends, Twitter followers and website pageviews. <strong>Clyde Tuggle</strong>, senior VP-global public affairs and communications says: <em>&#8220;The challenge that we put to the communications team was to think about the social and digital media space as a new venue for driving good public relations for the company. The team, which has typically worked in the space of print media and broadcast media was suddenly challenged to go into this new media space and come up with an idea to expand our brand.&#8221;</em> (AdAge)</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-825" title="Expedition206 coca-cola map" src="http://imnikos.com/wp-content/uploads/2009/11/Expedition206_coca-cola_map.jpg" alt="Expedition206 coca-cola map" width="560" height="356" /></p>
<p>Follow <a title="Expedition 206 on Twitter" href="http://twitter.com/x206" target="_blank">@x206</a> on twitter and become a fan of their <a title="Expedition 206 on Facebook" href="http://www.facebook.com/cocacola?v=app_174987628085" target="_blank">Facebook page</a>.</p>
<p>The idea of traveling around the world is not unique. Let&#8217;s see how this campaign will go..</p>

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