Archive for 'Social Media'
Web 2.0 Expo 2010 – San Francisco
Posted on 07. May, 2010 by Nikos.
For one more year, O’Reilly and UBM Techweb co-produced a very successful conference on May 3-6 in San Francisco,CA. One of my favorite presentations was the one from Drew Houston (Dropbox) and Adam Smith (Xobni) with the title: “From Zero to One Million Users” This is their presentation: Many great keynote speakers and some of [...]
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Promoted Tweets – How Twitter will make money
Posted on 13. Apr, 2010 by Nikos.
For the last four years, Twitter makes no money. Today (Tuesday 13, 2010), Twitter announces its Business Model! Promoted tweets are coming in your Twitter feeds even if you use a Twitter client (third party application). Twitter can analyze your tweets, keywords, searches, followers and lists and serve you targeted ads! Promoted tweets also have [...]
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Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
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Blog Action Day 2009
Posted on 29. Sep, 2009 by Nikos.
Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One [...]
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Is this the right way to say it?
Posted on 23. Aug, 2009 by Nikos.
Dear Kodak, You made a mistake and you named your camera Zi8. It’s ok.. Everybody does mistakes but is this the right way to say it? Kodak Zi8 is a competitor of the very successful Flip camera and Creative Vado. Boston Globe didn’t like the Kodak’s name and they said: When Kodak needed a name [...]
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Do it like Zappos – Do it like Dell
Posted on 22. Aug, 2009 by Nikos.
According to many ‘Social Media Gurus’ (if this term exists) you have to build your community in order to be successful! This is not new. The community building happens since the creation of the world. People used to build communities in order to be more powerful and more protected. Some years ago, companies used to [...]
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Tech Bloggers and Marketing 2.0
Posted on 25. Jul, 2009 by Nikos.
Recently I attended a very interesting event of SFAMA (San Francisco American Marketing Association) at the offices of Adaptive Path in San Francisco. The subject of the panel was “How Tech Bloggers are Leading the Marketing 2.0 Revolution” 1) Robert Scoble of Rackspace/Building 43 2) Jeremiah Owyang of Forrester 3) Kevin Marks of Google and [...]
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Wordcamp 2009 in San Francisco.. It was great!
Posted on 03. Jun, 2009 by Nikos.
Event: WordCamp 2009 (San Francisco) Date: Saturday 30th of May The ‘WordCamp 2009‘ is the event of the year for the bloggers of Bay Area (and the rest of the world). I was there as a volunteer! I was excited to be there, meet people, help on the event and listen to all these different [...]
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The new Seesmic Desktop
Posted on 08. Apr, 2009 by Nikos.
Today I attended the launch of the Seesmic Desktop. Seesmic owns the very famous Twitter client Twhirl (1.2 M downloads until today) that is in the top list of clients with Tweetdeck. Loic Le Meur, the founder of Seesmic presented today, at Seesmic’s offices in San Francisco, the new Seesmic project that will (soon) combine [...]
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Social Marketing – Tips and Mistakes
Posted on 23. Feb, 2009 by Nikos.
Top Tips for Social Marketing Create community around your brand Keep content fresh, new, engaging (usually funny) Make it participatory – have a point Create incentives for viral adoption/growth Use it to gather customer feedback – good and bad Experiment with different programs – learn/change fast Think globally Be willing to give up control Top [...]
