Volkswagen Innovations. This is a great idea from Volkswagen. Do you know what is TSI, Adaptive Cruise Control, Lane Assist and Park Assist? Yeah.. Some of us might know about them but not everybody. So VW created a very interesting website with clear design that explains this new technology through funny games. Visit the website and take a look..

VW created several banners in order to support its online advertising. These are some of them:

Header Banner | Sidebar Banner I | Sidebar Banner II

You can also watch the video that describes the website.

Land Rover Defender Above the Clouds

“Land Rover Defender is presented as the vehicle to take on the mountains with this print advertisement from the United Kingdom. We’re shown a view of a Land Rover Defender on a peak above the cloud line, from the perspective of a plane flying above.” (The Inspiration Room)Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London

McDonald’s: Big Tasty

“There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that’s just a bit larger than the medium itself.” (Ads of The World) Advertising Agency: DDB Stockholm, Stockholm, Sweden

Lect Up lenses: Needle

“Improve your vision.” (Ads of The World) Advertising Agency: Callegari Berville Grey, Paris

VW Crosspolo not just for Offroaders

“Volkswagen presents the CrossPolo as the step up from the Polo in a print advertising campaign, “Not Just for Offroaders”. Three humorous print advertisements show men who appear to like the idea of being outdoors, but haven’t quite left behind the comforts of home.” (The Inspiration Room) Advertising Agency: DDB Berlin

The 60 second commercial begins with acrobatic engineers providing real time human pixel animation, creating the car and the driving environment. As the acrobats’ cards flip faster and faster the Audi Q5 image becomes more and more the real thing.

Marco Spier and Eben Mears from Psyop explain the creative process behind the advertisement…

“First we explored many different ways of creating dimension. We talked to our choreographer to find ways to throw people in the air, to create human pyramids and synchronous summersaults. It was important that everything could actually be created by people. The scene had to feel human. We wanted to shoot as much as we could in order to blur the line between real and CG.

The idea of acrobatic engineers fit nicely with the perfect synchronization of the Audi Q5 and for us illustrated the concept of thinking outside the box. It explored new ways to demonstrate Audi’s incredible performance capabilities. These are engineers who literally do the impossible by working together to form the shapes, images, and finally the Q5.

This spot pushes the idea of people working in synchronicity to the next level, surprising the viewer with methods that are on the edge of impossible, or in moments even beyond.

To further support the idea, we thought it was important to understand, that this is an actual show set on a very big theatrical stage. We wanted to create the illusion, that this is something that was created and performed through huge effort and scale. So the design became a process of landscapes that could be created in a real theater space.”

Source: The Inspiration Room

Sexy sumo carwash commercial featuring music by Electric Six. Japanese SUVs just got a little sexier.

The Sexy Subaru site was developed at Tribal DDB, Toronto by creative director Dré Labre, copywriter Travis Sellar, agency art director Ryan Semeniuk, production manager Cathy Kim.

Filming was shot by directors Cy Hogg and Joel Grenier via Fuel Industries, Ottawa. Sound was designed by Rob Plowman.

The Sexy Subaru site was recognized with a Gold at the London International Awards this month.