ImNikos.com » Brand Name

Branding lessons from Lady Gaga

Nikos — Tue, 27 Jul 2010 22:03:20 +0000

Lady Gaga (Stefani Joanne Angelina Germanotta) is 24 years old (!) and she is an American pop singer-songwriter. But she is not just that. Lady Gaga is a person that in only 2 years became one of the most successful brands in the world! Newcast by Vivaki came out with a slideshow that explains why all the brand managers should imitate Lady Gaga in branding strategy. These are the five lessons from Lady Gaga:

Tell a consistent story
Engage your fans in a conversation
Connect the content
Fish where the fish are
Reinvent business

You can also view the video version here.

New Logo for ImNikos.com

Nikos — Mon, 19 Oct 2009 20:41:18 +0000

If you look at the header you will see a new logo for ImNikos.com. Bold letters, white, gray and blue colors and three symbols.

This blog is about Online Marketing, Social Media, Internet and many more that happen in the web. In the web, users communicate and exchange ideas. (symbols)

I’m in Marketing and I know that Branding is very important.. For me ‘ImNikos.com’ is considered as a brand and needs to have a uniformity across the web.

Thanks for visiting my blog and stay tuned for many more interesting posts!

The most expensive Brand Names

Nikos — Wed, 09 Jul 2008 22:05:06 +0000

Marketers are excited when they speak about Brand Names and their economic value. According to the latest research, these are the most expensive brand names!

First is Google that costs $86.06 billions, second is General Electric that costs $71.38 billions, then Microsoft with $70.89, billions, Coca-Cola with $58.21 billions, IBM with $55.34 billions, and Apple with $55.21 billions!