Tag Archives: Marketing Campaign
Expedition 206 – A 2010 Social Media campaign by Coca-Cola
Posted on 18. Nov, 2009 by Nikos.
It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico [...]
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The Weak Shop – Viral Marketing Campaign
Posted on 26. Oct, 2009 by Nikos.
This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and [...]
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GGU new campaign.. I’m confused!
Posted on 02. Jul, 2009 by Nikos.
Yesterday, Golden Gate University launched its new marketing campaign with the title.. “Shine” I don’t think that this is the best idea that they could find. The previous tagline “Get There” was quite more relevant to an educational organization. But ok.. The “Shine” was approved and we launched it.. What about the website? First of [...]
