It was about time to see a Social Media campaign coming from the number one refreshment drink in the world. Coca-Cola Company, one of the top global advertisers (mostly in Print and Broadcast media), is going to use Social Media to promote the happiness message around the world. Three guys from Germany, Belgium and Mexico are going to travel around the world visiting 206 countries, where Coca-Cola is sold. They will have cameras, laptops and other gadgets in order to post in Social Media websites the happiness of people around the world. Expedition 206 will last one year and the team will start on January from Madrid, Spain.

Coca-Cola will track the campaign through Facebook fans and friends, Twitter followers and website pageviews. Clyde Tuggle, senior VP-global public affairs and communications says: “The challenge that we put to the communications team was to think about the social and digital media space as a new venue for driving good public relations for the company. The team, which has typically worked in the space of print media and broadcast media was suddenly challenged to go into this new media space and come up with an idea to expand our brand.” (AdAge)

Follow @x206 on twitter and become a fan of their Facebook page.

The idea of traveling around the world is not unique. Let’s see how this campaign will go..

This is a great idea. The BC Dairy Foundation (British Columbia, Canada) created a new campaign to promote the power of milk. They created ‘The Week Shop‘, an online (and offline) store that sells products for people that are ‘weak’ due to lack of milk consumption. There is a YouTube Channel, a Flickr account and a very good website that supports this campaign.

This is a funny commercial of Chair Pants.

So, drink milk if you don’t want to be the future customers of “The Weak Shop”

Yesterday, Golden Gate University launched its new marketing campaign with the title.. “Shine” I don’t think that this is the best idea that they could find. The previous tagline “Get There” was quite more relevant to an educational organization. But ok.. The “Shine” was approved and we launched it..

What about the website? First of all the red color doesn’t at all match with the rest of the page (Blue)… The font size of the tag line is too big and the shadow makes it to look like a night club logo. Yes! (I am not clowning on this.. This is just how I see it)

The pictures? What about the pictures? I have some examples. One can be a banner for eHarmony or Match.com and another can be an ad for sun glasses. GGU can’t come up with better pictures? At least they can utilize their Marketing students for a focus group to get opinions or ideas before they launch the new campaign. I am not saying that the students know more than the MKT team of GGU but they can incorporate their opinion… MKT students can implement their education back to the institution ( use it for an assignment in a class or something).

BTW, the website needs to be refreshed and use an integration with Social Media! Come on.. Faster people!